Female E-commerce Founder Enables Tech So Gift Delivery Is Always On - Raiz Invest


Determined to enable gift delivery 24 hours and 7 days a week for her perishable gift delivery service,  Australian female e-commerce co-founder Kelly Jamieson of Edible Blooms and her team created instantGift-it.

Jamieson is excited about both the business efficiency and customer benefits of this innovative new tech delivery platform designed to deliver gifts via email.

“One of the biggest blockers to customers utilising our gifting service is the ability to continue delivering perishable gifts in high-capacity times such as Mother’s Day, with the reliance on available couriers’ capacity only.

“We also need people to be available to accept their gift, along with the sender knowing exactly where they will be. It puts added pressure on us and our customers, which inhibits our ability to delivery gifts easily.

“InstantGift-it alleviates all that. It’s a simple email that delivers your selected gift along with a personalised message. They then choose the delivery date and delivery address.

Sounds simple? It is, but a lot of research and development time has gone into creating instantGift-it, because it must feel special, after all it is still a special gift,” said Jamieson.

So how does instantGift-it work?

Senders simply go to the Edible Blooms website, choose their favourite gift  – for example a hamper, edible chocolate bouquet or high tea tower — and click Instant Gift (instead of Buy Now). All that is required is to add the recipient’s email address and click ready to pay — there is no need to add a physical address or a delivery date.

A notification will then be sent via email and the recipient is able to decide when and where they would like to receive their gift. Edible Blooms will then prepare the joy-filled order, and deliver it to where and when has been requested.

About Edible Blooms

Edible Blooms exists to make the world a more joyful and connected place – something they’ve been busy doing ever since they launched in 2005. What started as a small family business in Adelaide has quickly grown into a world of gifts, delivering to every major Australian capital city and Auckland in NZ. Their same-day delivery reach now also includes the Gold Coast, Sunshine Coast, Wollongong, McLaren Vale, and the Fleurieu Peninsula.

With more than 18 years’ gifting experience, Edible Blooms is the bona fide expert in delivering joy.  In fact, an Edible Blooms gift arrives on a doorstep every 2 minutes – that’s a lot of joy delivered every day in Australia.

Today, Edible Blooms also offers much more than just their signature edible bouquet arrangements. Their range has literally ‘bloomed’ to include gourmet gift hampers and living  deliveries, with all gifts being local, prepared with love, and delivered directly to the door. For more, visit Edible Blooms online!

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