Leading international fashion retailer boohoo has collaborated with body positivity advocate, Riley Hemson to launch their first local curve edit, set for release today 3rd March 2021.
Riley has over 350,000 followers and is known for being an amazing voice for positive body image. She’s collaborated with boohoo to launch a range that represents her own style and health journey. The young Aussie has always been open about her health transformation. She wanted that to transpire in the clothing line to make women of all shapes and sizes feel confident and strong in the styles.
You can expect to see a range of crop tops, matching sets, jeans and dresses for all body types with sizes ranging from 6-28! It’s the first curve edit featuring local talent, with Riley residing in Australia’s sunny Queensland. The neutral tones and figure-hugging styles are very on trend and signed to make the women wearing them feel empowered!
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Here’s what Riley had to say, “I love that boohoo offers on-trend designs in a range of shapes and sizes as it’s not
always easy to come by – it’s why I’ve always shopped at boohoo and was excited to collaborate with them for
this edit. Everything I do on social media is all about empowering women, encouraging them to wear what they
want, and to love yourself and your body. I think it’s really important that women know they’re more than their
body and this campaign really embodies that. As it’s boohoo’s first local curve campaign, I’m so excited to be
involved, to be an inspiration to women and encourage others to wear that tight dress and crop top.”
It’s really exciting to see some of our country’s young talent using their platform in such a positive way and collaborating with a well-known brand (and Raiz partner) to amplify that.
The curve collection will be available to purchase via boohoo starting today (3rd) March and will retail from $AUD25. Plus, remember to shop through Raiz Rewards in the Raiz app to earn 3.5% of your purchase invested back into your Raiz account.
Melisa Woodgate from boohoo AUS/NZ also had some positive words to share, “boohoo continues to create collections that cater to all shapes and sizes, for any milestone or occasion. We
proudly have an ever-growing curve segment which currently makes up a significant portion of our sales mix, so
it’s fantastic to be partnering with a local talent for this Curve edit. Knowing our curve market and who they are
sourcing their inspiration from is helping us grow from strength to strength in this segment across Australia and
New Zealand.”
Shop with boohoo through Raiz Rewards in the Raiz app to earn 3.5% of your purchase invested back into your Raiz account. (Reward amount valid as of 3/03/2021).
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